hmr-cataloge-sfs - page 28

Tips for Artwork Preparation
Process (4C or CMYK) Colours
The image is composed of various sized dots of cyan, magenta, yellow
and black. This type of image is best suited to digital colour copying.
Spot or Pantone (PMS) Colours
The image is printed with ink that is mixed to the exact colour. This
is suitable for printing on the offset press or digital colour copying.
When preparing files for printing at Rolex, for best results, use the
correct type of colour. If in doubt, give us a call, we’ll be happy to
assist you.
When a colour extends to the edge of the finished page, a bleed is
necessary to ensure that when the art is trimmed, the colour goes
completely to the edge. Typically, bleed is .125" (1/8").
File Format
Due to its stability and reliability, PDF is the preferred file format.
PDF files should be supplied as single pages (not spreads), sized to
the final trim size, with a bleed allowance (if required) of 1/8 inch.
Select “Print Quality” or “High Quality Print” when creating your
PDF file. Please embed all fonts.
Logos and Photographs
Company logos received via internet sources (usually GIFs or JPEGs)
are normally not suitable for printing. Please ensure that colour or
greyscale images have a minimum resolution of 300 pixels per inch
(ppi). Black and white line art should have a minimum resolution of
600 ppi.
For screen printing, a trap allowance of 2 points is required on multi-
colour printing. In many cases, overprinting can eliminate the need
for trapping. For offset printing, a trap allowance of .003" is required.
Please contact us to discuss trapping issues.
Templates are Available
If you are providing artwork for Envirocrease wrapped binders,
Vision binders and clipboards, vinyl binders and clipboards, or index
tabs, please contact your sales representative, and we will send the
appropriate template to you.
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